The majority of videos have some reference to gang culture or a gang present in the video, this is probably to strengthen or promote the idea that it is quite an intimidating or violence related genre, the use of sunglasses and hats was present in quite a few of the videos, possibly to show deindividuation to affiliate themselves with a particular gang or person rather than an individual, the use of hats in Pow 2011 and Drop The World strengthening this concept.

The first and most obvious one is that the artist is the focal point in every single video apart from the animated Ill Bill one, this is a prime example of commercial exhibitionism which is, stereotypically, the dominant form of music video type for the hip hop genre, again apart from Ill Bill they are all performance clips or have elements of performance in them Drake’s find your love is slightly different as it is more of a televised bard video with a narrative clip however there are elements of performance in it and it is still commercial exhibitionism as he’s showing aspects of his life. There are no similarities present in every single one of the videos, however there are reoccurring conventions in most of them. Skating like lw, starts like an old film, gang, black and white then turns colour bright colours then dark, no story, focused around rapper, girls no primary focus on oneįast paced edits lyrics don’t relate to scenario but parts of the visuals marry up, performance clip, b & w memories, focus on one main girlĪnimated, starts with dialogue like drake, dark visuals, smoking, gangs, visuals go with lyrics no performance parts or storyline Story line, focus on one girl skimpy dress, dialogue, messages Sunglasses again violence like lw hoods and hats like lw lots of men no girls like tp

Lethal bizzle ft Jme, Ghettz, P Money, Kano – Pow 2011 Violence, dominance over the situation by rapper, artist always seenĮlectronic shaman fire in both gang culture in both topless menĪ lot of bling in this and tp a lot usage of low and high angles, sport and graffiti in this and lil wīling, focus on 1 woman in this and wk (Wiz Khalifa) dark background like lw sunglasses like wk and lil w flat peak like wk

Drake find your love concept